DELIA SMITH CREATES A NEW RANGE OF BRITISH BAKEWARE WITH SILVERWOOD AND BAKE-O-GLIDE™ LAUNCHED AT 2013 SPRING FAIR INTERNATIONAL
STAND NOS E61 AND H50 IN HALL 1 AT SPRING FAIR INTERNATIONAL
For the first time in her career the country’s best–loved cook has helped to create a range of British bakeware which has been designed to provide all that is needed for perfect baking.
Delia and the team at the newly-created Deliaonline Cookery School, which launches at the end of February, have joined forces with British manufacturer, Alan Silverwood Ltd to create a new range of 12 items of bakeware that not only fit Delia’s recipes but will also last a lifetime in the kitchen.
Silverwood is a long established small family firm, based in Birmingham where every member of staff takes pride in the products they create by hand. The special finish of the Silverwood bakeware means they actually improve with use and they are the perfect investment for keen cooks and newcomers to baking.
This new collection was created after many frustrating years when Delia says she had to constantly re-jig cake recipes when the required tin sizes became no longer available.
“More often than not cake recipes fail when people are not using the correct tin for the mixture they have made. A classic sponge cake mixture using two eggs and a 115g mixture needs an 18cm tin while three eggs and 175g mixture demands a 20cm tin. Another key point is they need to be 4cm deep to encourage the cake to rise properly. We have taken the stress out of sourcing the right tins with this new collection and we are delighted to be in partnership with Silverwood which is such a high quality British manufacturer,” Delia explained.
The Silverwood name has been synonymous with high quality bakeware for many years and a demonstration of how much care goes into making the tins will be available to view on www.deliaonline.com later this month.
In addition, Delia has also joined forces with another British business, Bake-O-Glide. with the launch of a specially produced new range of Bake-O-Glide™ cake tin liners.
To complement the new bakeware from Silverwood, this new collection of cake tin liners will be a silver range and has been specially designed to fit the new Deliaonline bakeware range.